Adobe Revolutionizes Video Editing: Unleash the Power of AI with Generative Extend and Media Intelligence in Premiere Pro!

Adobe has now srtarted a slew of new AI- powered tools to it's popular video editing software, premiere pro, including general extend and media intelligence. The Us-based tech giant intends to improve video editing capablities by allowing users to expand videos and audio clips and quickly locate footage with media liberaries. Additionally the company has also introduced updates  for Adobe after effects and Frame.io.

 Video editing transformed: Adobe Premiere Pro upgrades

Adobe has rolled out a range of game-changing upgrades to its favorite video editing program, Premiere Pro. The upgrades to the features are intended to further boost video editing features to simplify video production to create high-quality content. 

Generative extend: The change agent

Alone, arguably the most striking improvement is Generative Extend, based on Adobe's Firefly Video model. The feature lets users extend video and audio clips so that they fill mandatory spaces, creating seamless transitions. It surprisingly supports 4K resolution and vertical video format.

Media intelligence: AI-driven footage search

The other cool new feature is Media Intelligence, which is an AI-based detection of objects, locations, and metadata in clips. Editors can find correct clips easily without digging into them.

More Updates: Caption translation

Adobe also rolled out AI-based Caption Translation, which translates subtitles in 27 languages. Premier Color Management simplifies color correction too by automatically processing log footage from multiple cameras into HDR and SDR output.

After Effects and (link not found) updates

After Effects has been blessed with a high-performance playback preview engine, improved 3D motion design tools, and HDR monitoring. (link not available) V4 introduces additional cloud storage, AI-powered transcription, watermarking for content protection, and improved document collaboration features.

Availability and demo

The new Premiere Pro and After Effects releases are out. Premiere Pro will briefly provide free Generative Extend generations. Adobe will showcase these releases and other video and collaboration offerings at the 2025 NAB Show in Las Vegas, April 6-9.